Simple, Transparent
Pricing
Choose the plan that fits your messaging volume. All plans include monthly credits, full API access, and the customer dashboard. No surprises.
Available Plans
Start free with 5 test messages. Upgrade when you're ready for production WhatsApp marketing.
Starter
For small businesses getting started with WhatsApp
- 500 messages included/month
- 1,000 message cap/month
- 1 WA number
- Email support
- Basic templates
- Top-ups: £0.02–£0.03/credit
Pro
For growing businesses scaling their messaging
- 1,500 messages included/month
- 3,500 message cap/month
- 1 WA number
- Priority support
- Advanced templates
- Conversation threads
- Top-ups: £0.02–£0.03/credit
Business
For established businesses with high volume needs
- 4,000 messages included/month
- 10,000 message cap/month
- 1 WA number
- Dedicated support
- All features
- API access
- Custom integrations
- Top-ups: £0.02/credit
Enterprise
For large organizations with unlimited messaging
- 10,000 messages included/month
- Unlimited message cap
- Dedicated account manager
- All features
- Custom API integrations
- SLA guarantee
- Top-ups: £0.02/credit
Additional WA numbers: All plans include 1 WhatsApp number (free & shared). Add extra numbers for £29/month each — available as an add-on on any plan.
Cost context: At £0.02–£0.03 per extra message (depending on your plan), even 1,000 additional messages costs just £20–£40 — a fraction of SMS pricing in United Kingdom. Compare that to typical SMS rates of £0.04–£0.10 per message with far lower open rates.
What's Included in Every Plan
No matter which plan you choose, you get the full WAPit platform.
- Full WhatsApp Platform access
- Customer dashboard & messaging UI
- WhatsApp template management
- Real-time delivery tracking
- Webhook callbacks
- Contact lists & CSV import
- Message scheduling
- Circuit breaker protection
Compare Plans
See exactly what you get at each tier.
| Feature | Starter | Pro | Business | Enterprise |
|---|---|---|---|---|
| Monthly credits | 500 | 1,500 | 4,000 | 10,000 |
| Monthly volume cap | 1,000 | 3,500 | 10,000 | Unlimited |
| Top-up rate | £0.02–£0.03 | £0.02–£0.03 | £0.02 | £0.02 |
| WhatsApp number (Free & Shared) | 1 | 1 | 1+ | 1 |
| May Purchase Additional WhatsApp numbers | No | Yes | Yes | Yes |
| Additional WhatsApp numbers cost | N/A | £29/month | £29/month each | £29/month each |
| Bulk messaging | ||||
| Template personalisation | ||||
| API access | ||||
| Webhook callbacks | ||||
| Contact management | ||||
| Campaign analytics | ||||
| Priority support | ||||
| Dedicated support |
Free Trial — No Credit Card Required
Create your account and send up to 5 WhatsApp messages to test the full platform — templates, delivery tracking, contact management, and more. See the 98% open rate difference for yourself before you commit.
- 5 free messages included
- Full dashboard access
- Shared WhatsApp number for testing
Pricing Questions
One credit equals one successfully sent WhatsApp message to one recipient. Failed messages are not charged. Incoming messages and webhook deliveries are free.
You can purchase additional credits from £0.02–£0.03 each (depending on your plan tier), or upgrade to a higher plan for more included credits and lower top-up rates.
Each plan has a monthly volume cap that limits total messages sent per billing period. Starter: 1,000, Pro: 3,500, Business: 10,000, Enterprise: Unlimited. This ensures fair usage and incentivises plan upgrades as your business grows.
Higher-tier plans offer lower per-credit top-up rates as a benefit. Starter plans pay £0.02–£0.03/credit, while Business and Enterprise plans pay £0.02/credit. This rewards loyalty and higher commitment.
Yes. Upgrade or downgrade anytime from your dashboard. Upgrades take effect immediately; downgrades apply at the end of your current billing period.
Every new account gets 5 free messages to test the platform — no credit card required. When you're ready for production messaging, subscribe to a plan.
No platform fees. You pay your monthly plan price plus the per-credit rate for any extra credits beyond your included allowance. WhatsApp's conversation charges (if applicable) are separate.
Contact our team for annual billing options and volume discounts for high-volume senders. We'll tailor a plan to your messaging needs.
Every plan includes 1 WhatsApp number. Need more? Add additional WA numbers for £29/month each — available as an add-on on any plan.
Need a custom solution?
For high-volume messaging or enterprise requirements, our team will build a tailored plan around your needs.